The world’s first growth platform for
B2B tech brands.

At The Marketing Practice, we’ve combined the best B2B specialists from across the globe in one business, with capabilities that stretch through the funnel, from brand to demand, data to media, positioning to ABM.

With over 500 dedicated B2B tech specialists globally, we work in partnership with the tech leaders of today and tomorrow to turbocharge their growth.

A partner fit for the new era of B2B

As the pandemic accelerated changes already happening in the B2B buying process, we saw an opportunity to create a new type of partner fit for the modern B2B challenge. In over 20 years working with leading B2B brands, it is our belief that the winners create integrated multi-channel experiences, built around their customers.

By fusing the power of data and insights with market leading, B2B specialist creativity and harnessing the power of technology, we give our clients unprecedented access to the skills they need across the digital buyer journey.

To realise that vision, we have acquired B2B data, media and performance specialists Kingpin, B2B digital experience and brand leaders Omobono and US ABM trailblazers 90Octane to add to our deep expertise in account-based marketing and demand generation.


Powered by insights.


Our programs are underpinned by our own account-based insights platform, Argus. We recognise the shift happening in B2B from lead-based to account-based models. Argus orchestrates millions of data points to help our clients understand their performance down to the level of individual accounts and gives our teams the insights to keep improving results, month-in, month-out.

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Global reach.

Global reach

London

Oxford

Seattle

San Francisco

Denver

Austin

New York

Munich

Sydney

Creating growth that matters.

This combination of long-term partnerships and agile working means we can deliver great results, year in, year out. More pipeline and revenue, yes. But also improving things like consideration, preference and win-rate, which show the power of a long-term approach.

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Our leadership team.

Allyson Bancroft

SVP, Global Client Practice

My job is to support TMP’s global clients in achieving their demand generation, channel partner and ABM objectives. I help our clients share best practice and insight across regions, supported by the infrastructure of TMP’s Global Client Practice. With experience on both the client and agency side, I oversee a team dedicated to building strategies that generate outstanding results for our clients.

Andreas Bernhard

Managing Director, Germany

I am the founding Managing Director of TMP Germany. Ever since our office in Munich opened back in 2016, I have been using my experience in marketing for B2B technology companies to understand complex value propositions and to shape campaigns for our clients in Germany. I firmly believe that understanding our client’s salesforce and set-up are the key to making marketing successful.

Anna Hutton

VP, Client Partner

Over my 13 years at The Marketing Practice, I’ve led a number of flagship account-based marketing and demand generation programs for global technology clients. I’m passionate about creating client and marketing success. My background in PR and analyst relations, combined with a solid understanding of how to navigate complex B2B sales, ensures campaigns are always considered in the broader communications context.

Ben Dansie

CEO, Omobono

One of Omobono’s founders, my role is to drive innovation both within the company and on behalf of our clients. I have deep expertise in the financial services, professional services, manufacturing and hi-tech sectors. I’m a member of the CBI’s business council and a recipient of a much coveted Webby award.

Billy Scanlan

CFO

I’m a chartered accountant with a background in helping scale fast-growth, private equity-backed B2B businesses. I joined TMP in 2021 following investment by Horizon Capital. I’m passionate about creating value through strategic analysis and decision support and by placing finance at the heart of the business.

Brian Caulfield

SVP, Demand Generation

Years of experience at both agency and client-side have shown me what it takes to build strong teams and generate results. My focus is on understanding in granular detail where success lies in generating demand and cutting through in a crowded and complex B2B marketplace.

Clive McNamara

Founder & Director

I’m fanatical about B2B marketing – that’s why I founded TMP with the goal of making marketing indispensable through the delivery of great commercial outcomes. I work with our teams every day to make that goal a reality.

Chris Butterworth

Chief Creative Officer, Omobono

I’m one of Omobono’s founders and have over 25 years’ experience in creative design and development from advertising to online, and everything in-between. I’m equally at home in both the visual and verbal idiom. My client experience includes BP, Phillips, Standard Life and Shell; and I’ve picked up gongs including IPA Effectiveness Awards, Ogilvy Awards and Money Marketing Awards.

Cordelia Burton

Managing Director, Germany

I joined TMP as an Account Executive and am now Managing Director of the Munich office. I am driven by curiosity and strive for the highest quality in structuring and delivering projects and campaigns for our clients that produce clear results. My goal is that not only every touchpoint with our clients, but rather the entire experience of working with us is nothing short of delightful.

David Hayes

Global SVP, Growth & Client Strategy

I’m a business leader, digital marketer and program manager with a talent for building strong relationships with clients and creating effective teams to deliver results across an array of industries and brands. I’m a creative problem solver and culture builder to the core. In my role as Global SVP, Growth & Client Strategy, I act as a strategic sounding board and consultant for clients to ensure we’re constantly striving for innovation across their business.

David Kershaw

Global Operations Director

My role is to ensure that we have the right technology and processes to continue growing and supporting our clients globally. Over my 15 years with TMP, most recently as Director, Data & Analytics, I’ve learnt what it takes to balance a strong team culture with the setup needed to support global growth.

David Van Schaick

CMO

I’m a B2B marketing strategist with a focus on innovation and using digital to improve marketing outcomes. I relish the challenge of designing, transforming, and refining go-to-market programs for technology and professional services brands. I also have a place on the exec council of the Business Marketing Club (BMC).

Harmony Crawford

Chief People Officer

In my role as Chief People Officer, I'm focused on our global people-first strategy, guiding the team through tremendous growth while ensuring a culture committed to each individual's success and well-being. I am proud of and inspired by our commitment to our clients, people, and thoughtful growth.

Mari Kauppinen

Managing Director, Australia

I have over 25 years’ experience in B2B marketing as a senior leader, mentor, award judge and keynote speaker. My most recent client-side role at IBM included setting up a highly successful ABM practice in APAC. As Managing Director, Australia of The Marketing Practice, I partner with global technology firms to deliver outstanding commercial results through integrated ABM, demand generation and channel programs.

Matt Harper

CEO

I’ve been at TMP since 2012, most recently as Managing Director of our US operation prior to becoming group CEO. My goal is to develop a team that’s the best in the world at B2B marketing, delivering a blend of local expertise and global scale that helps our clients grow customers, pipeline and partner channels.

Mirza Fur

CEO, Kingpin Communications

I co-founded B2B technology marketing agency Kingpin Communications over 25 years ago and continue to lead the agency as CEO. Since its inception, Kingpin has evolved into an international, award-winning agency and is the fastest growing agency in 2022 according to B2B Marketing. I’m passionate about ensuring marketing drives revenue and results.

Paul Everett

Chief Client Officer

I’ve been with TMP since we were a team of five and I love the fact that our values haven’t changed since then. I spearhead ambitious new programs and am always looking for ways to help our clients do things differently.

Sarah Pettinger

Chief Organisation Designer

My role is to support the integration of The Marketing Practice acquisitions and help steer the future vision of the group. Previously, I was Omobono’s chief operating officer, leading the two-year transformation of the agency’s ways of working to increase engagement of staff, and creativity and innovation for clients. My passion lies in building better places to work, understanding organisational behaviour, and future of work thinking.

Growing our people and community

We’re proud of our track record developing B2B talent through our TMP Academy
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News and insights

Partner Channel Toolkit

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The American dream that nearly wasn’t

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Mari Kauppinen wins at the Women Leading Tech awards

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The Marketing Practice acquires Campaign Stars

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Is ABX finally coming of age?

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