The story so far.
It was exciting at first, when everything went digital. All the new channels. More targeted campaigns. Easy-to-measure results. The possibilities felt endless.
To cope with all these new channels, we marketers did what seemed like the sensible thing to do. We created teams for each discipline. Each team happily grinds away at their set discipline, delivering more leads or blogs or whatever it is they’re focused on.
But there’s a snag. More of everything makes us less effective overall. Teams talk past each other. Audience insights don’t filter through the business. Complexity increases.
Pulling everything back together.
Our ambition is to create growth. Not MQLs or leads or conversions. We judge success on our ability to create revenue today and sustained growth in the long term. This is what matters. To do that, we need to break down the silos. To get all the skills working towards a shared goal. To deliver genuinely integrated marketing.
That’s why our approach combines marketing strategy with agile execution.
We call it, “the long and the quick.”
The long: a partnership mindset.
We believe marketing is most effective when it adopts a long-term mentality. The evidence supports this, and our clients agree. It’s why they team up with us to create sales today and growth over the long term.
The quick: agile marketing in action.
We have all our services working together, under one roof. Our inside sales team speak to the target audience every day. Our data and analytics experts make the insight actionable. Our creative and digital teams feed on this insight.
All these skillsets work towards a common objective: sustainable growth.