Thomson Reuters Unifying the risky business of Risk & Fraud

Thomson Reuters specialist Risk & Fraud products are well known within certain areas of particular industries. But they were lacking a clear, consistent umbrella message to underpin their offering as a holistic set of end-to-end solutions. 

As acts of fraud become ever more sophisticated and data becomes ever more complex, how could Thomson Reuters convince stretched departments and compliance managers to adopt their end-to-end technology solutions?

Know more risk.
No more surprises.

Now more than ever, organizations need a dynamic approach to managing risk and unexpected threats. The end-to-end solutions, comprehensive data and expert analytics tools that Thomson Reuters offers help corporations and government agencies of all sizes know more than ever before. Because, when you know more about the risk, there are no more surprises.

We conveyed the concept of 'knowing more' through a kinetic type treatment that dynamically multiplies and expands. This approach excelled in motion, allowing us to visually depict the words expanding from the center. For secondary instances, we applied a kinetic treatment to two-word headlines.

This creative approach, coupled with simple, clear messaging enabled us to draw attention to the broader campaign offering: an end-to-end Risk & Fraud solution that you can rely on.

The close collaboration between our creative team and Thomson Reuters allowed us to quickly scale up launch activities and meet very tight event deadlines.

Launch activity included an extensive campaign across landing pages, digital display, programmatic, content syndication, social and video assets. In addition, a short, highly effective sizzle video was used both internally and externally at events and on social media platforms to build recognition and create awareness.

Reputation, relationships, and trust.

By crafting a clear simple message alongside dynamic, animated creative that really stood out, we were able to capture the imagination of the Thomson Reuters team, and deliver interesting and effective work. Work that was loved and championed internally and beyond.

The creative idea united a wide variety of use cases under a single, consistent message, laying the groundwork for more consistency across all Risk & Fraud marketing materials.

The campaign roll-out per use case is currently underway, using the structure and tone of the initial umbrella campaign.