The Marketing Practice (UK en-gb)

Brand, activated.
We turn strategy into performance, helping brands work for your customers and people.

Play to win

Our deep understanding of the complex B2B sale helps us create brands that are designed to improve commercial impact, winning hearts, minds and deals.

Putting brands to work

Most brand projects finish as a set of guidelines; our full-funnel capabilities allow us to go beyond and create brands that work at the interface with customers and teams.

Built for the hybrid era

Our digital expertise, user-centric mindset and creativity with a deep understanding of business builds brands that deliver growth.

Brand to demand

We believe the strongest growth comes when brand and demand work in harmony, building sales today and a stronger sales platform for tomorrow.

We get people

See how our rebrand of O2 Business changed perceptions and helped deliver £42m in pipeline.

Get in touch

News and insights

Mari Kauppinen wins at the Women Leading Tech awards

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The Marketing Practice acquires Campaign Stars

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Is ABX finally coming of age?

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Principles of Growth Marketing

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The Marketing Practice acquires 90octane

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Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

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Necessary

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Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

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Analytics

Analytics cookies help us understand how our visitors interact with the website. It helps us understand the number of visitors, where the visitors are coming from, and the pages they navigate. The cookies collect this data and are reported anonymously.

Cookie	Description
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_hjRecordingLastActivity	This should be found in sessionStorage (as opposed to cookies). This gets updated when a visitor recording starts and when data is sent through the WebSocket (the visitor performs an action that Hotjar records).
GPS	This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location.
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Performance

Performance cookies collect information on how users interact with the site. These third-party cookies allow us to measure site usage by collecting and reporting information anonymously. This helps us to continually improve site performance and the user experience.

Cookie	Description
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__utmb	The cookie is set by Google Analytics. The cookie is used to determine new sessions/visits. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmc	The cookie is set by Google Analytics and is deleted when the user closes the browser. The cookie is not used by ga.js. The cookie is used to enable interoperability with urchin.js which is an older version of Google analytics and used in conjunction with the __utmb cookie to determine new sessions/visits.
__utmt	The cookie is set by Google Analytics and is used to throttle request rate.
__utmz	This cookie is set by Google analytics and is used to store the traffic source or campaign through which the visitor reached your site.
YSC	This cookies is set by Youtube and is used to track the views of embedded videos.

Other 3rd party cookies

These third-party cookies are used to provide you with increased on-site functionality.

Cookie	Description
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_uv_id	This cookie is set by SlideShare. The exact purpose of the cookie is not known to us yet.
bcookie	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
cookielawinfo-checkbox-other
DFTT_END_USER_PREV_BOOTSTRAPPED
driftt_sid
ip2location_redirection_first_visit
lang	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
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UserMatchHistory	Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Description
language	This cookie is used to store the language preference of the user.