The Marketing Practice
Privacy Notice

The Marketing Practice Limited (“The Marketing Practice/TMP/we/us/our”) is committed to protecting and respecting the privacy of any personal data that you provide to us. For the purposes of the Data Protection Act, the data controller is The Marketing Practice Limited of Units 1-2 Old Estate Yard, East Hendred, Oxfordshire, OX12 8JY. We are registered as a data controller with the Information Commissioner’s Office with number Z8287291.

Personal data we may collect

The personal data we may collect about you covers the information that you may give us when contacting us using our website “contact us” form or when emailing or telephoning us.

When you complete a web form to register for one of our events or to download an information asset we will ask you for certain information including contact details (name, company name, job title, address, email and telephone number).

We will use this data to understand the profile of people who may be interested in us and the marketing services we provide, and to communicate information about future events, our services and marketing intelligence we may offer.

From time to time, we may also gather data from networking forums, company websites and other publicly available sources of information in order to identify and communicate with additional people who might be interested in our events, services and marketing intelligence.

If you apply for or enquire about a job with us we may also collect the personal data that you provide to us.

How we use your personal data

In the case of business enquiries, we will only use your information to respond to you about our services or to answer any enquiries that you have made through our website or telephone. We will only share the personal data that we hold about you with our business partners for the purposes of providing you with further details about our services. This includes providing you with, for example, service descriptions, proposals and/or quotes.

If you have applied for a job with us or where an employment agency has provided your details to us, we will only use your information to assess whether you are a suitable candidate for employment. We may contact you directly, or through the agent, to invite you for an interview and/or to provide you with feedback. We may provide your name and employment details to a former employer for the purpose of asking them for an employment reference.

How we share information with others

We work closely with a number of trusted partners with whom we need to share personal information to help us provide our services. These include:

  • Banks and payment providers, to authorise and complete payments
  • Service providers who work with us to help provide our services
  • Any successors in title to our business
  • Other agencies, law enforcement or governmental organisations where we are required to make such disclosures by applicable law

Marketing

Personal information you supply us with and the information about your use of services will be used by us. We may share this information with 3rd party partners, e.g. in order to help us deliver or improve our services or deliver new ones. All third parties are reviewed for suitability by TMP. For more information about who we may share your information with please contact privacy@themarketingpractice.com.

Retaining your personal information

We will only retain your personal information for as long as we feel that we have a relationship with you and will only use it for clear and explicit purposes, this may also include satisfying any legal, accounting or reporting requirements. Where your information is no longer required, we will ensure it is disposed of in a safe manner.

  • Right of access – you have the right to request a copy of the information that we hold about you.
  • Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.
  • Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.
  • Right to restriction of processing – where certain conditions apply you have the right to restrict the processing.
  • Right of portability – you have the right to have the data we hold about you transferred to another organisation.
  • Right to object – you have the right to object to certain types of processing such as direct marketing.
  • Right to object to automated processing, including profiling – you have the right to be subject to the legal effects of automated processing or profiling.
  • Right to judicial review – in the event that The Marketing Practice Limited refuses your request under rights of access, we will provide you with a reason as to why.

All the above requests will be forwarded on should there be a third party involved in the processing of your personal data.

If you are concerned that any of the information we hold about you is incorrect, out of date, or may be used inappropriately, please contact us with your concerns and we will take appropriate steps to amend our records. To exercise any of your rights or if you have any queries regarding how your data is processed our data protection representatives can be contacted directly by emailing privacy@themarketingpractice.com.

Should you be dissatisfied with any response to exercising your rights you can contact the Information Commissioner’s Office at casework@ico.org.uk to register your grievance.

Changes to this policy

Any changes we may make to this policy in the future will be posted on our website (https://themarketingpractice.com/en-gb/) and, where appropriate, notified to you by email. Please check back frequently to see any updates of changes.

Cookie Policy for The Marketing Practice

Cookies are tiny text files that are downloaded to your computer when you visit almost any website. Websites use them to perform certain functions (e.g. serve you the right country version of the site), to enhance the user experience (e.g. to remember your preferences), for reporting purposes (e.g. analytics) and for advertising purposes.

For more general information on cookies see the Wikipedia article on HTTP Cookies

What are the different types of cookies?

A cookie can be classified by its lifespan and the domain to which it belongs.

By lifespan, a cookie is either:
  • a session cookie which is erased when the user closes the browser or
  • a persistent cookie which remains on the user’s computer/device for a pre-defined period of time.
The domain to which the cookie belongs can be either:
  • first-party – these are set by the web server of the visited page and share the same domain (in this instance themarketingpractice.com)
  • third-party – stored by a different domain to the visited page’s domain. This can happen when the webpage references a file, such as JavaScript, located outside its domain.

How do we use cookies?

This website uses both first and third-party cookies. All the cookies on this site can be categorised by the function they perform and according to whether they are first or third-party.

The Marketing Practice will not use cookies to collect personally identifiable information about you however, some third-party cookies may do so.

We have provided a full list of all the cookies used on this website, their lifespan, domain, function and how to control them in the tables section of this page.

Functional:
  • These cookies allow the site to remember choices in response to actions made by users, such as setting your cookie preferences. We use a mixture of first and third-party cookies. They are not used to track visitors. Please be aware that restricting these cookies may impact on some areas of the website’s functionality.
Website Experience:
  • Enabling these first party cookies is not strictly necessary for the website to work but it will provide you with a better browsing experience. You can delete or block these cookies, but if you do that some features of this site may not work as intended.
Advertising:
  • These third-party cookies are used by advertising companies to serve ads that are relevant to your interests and/or based on your previous interactions with the ads or website (e.g. remarketing).
  • Cookies may be set by these third parties and used by them to track your online activity and for the purpose of such activity. We have no direct control over the information that is collected by these cookies.
Reporting:
  • Reporting/performance cookies collect information on how users interact with the site. These third-party cookies allow us to measure site usage by collecting and reporting information anonymously. This helps us to continually improve site performance and the user experience.
Other third parties:
  • These third-party cookies are used to provide you with increased on-site functionality. Here, we are specifically referring to the use of social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work social media sites including; Twitter, Facebook & LinkedIn will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

How to control cookies

You can control/restrict what cookies are stored based specifically on your interaction with this website. As soon as your preferences have been set, it will alter which cookies are stored from this website from that point onward.

If you want to have all historical data associated with first-party cookies deleted, please contact privacy@themarketingpractice.com. For third party cookies, you will need to contact the individual provider to have historical cookie data deleted.

If you restrict, block or delete certain cookies, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

If you wish to view a cookie’s code, just open your cookie file in your browser and click on a cookie to open it. You’ll see a short string of text and numbers. The numbers are your identification card, which can only be seen by the server that gave you the cookie.

For information on how to do this on the browser of your mobile phone, you will need to refer to your handset manual.

Necessary Cookies

CookieDurationDescription
cookielawinfo-checkbox-advertisement1 yearThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".
cookielawinfo-checkbox-analytics1 yearThis cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics".
cookielawinfo-checkbox-necessary1 yearThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance1 yearThis cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Performance".
PHPSESSIDExpires on exitThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy1 hourThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Analytics Cookies

CookieDurationDescription
_ga2 yearsThis cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gat_UA-5611942-11 minute
_gid1 dayThis cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.
_hjid1 yearHotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
_hjRecordingLastActivitySessionThis should be found in sessionStorage (as opposed to cookies). This gets updated when a visitor recording starts and when data is sent through the WebSocket (the visitor performs an action that Hotjar records).
GPS30 minutesThis cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location.
hjTLDTestSessionWhen the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.

Advertisement Cookies

CookieDurationDescription
bscookie2 yearsThis cookie is a browser ID cookie set by Linked share Buttons and ad tags.
driftt_aid2 yearsThis cookie is set by Drift.com for tracking purposes. According to the Drift documentation, this is the anonymous identifier token. It is used to tie the visitor on your website with the profile within the Drift system. This allows Drift to remember the information that this site visitor has provided through the chat on subsequent site visits.
IDE1 yearUsed by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
uid1 yearThis cookie is used to measure the number and behavior of the visitors to the website anonymously. The data includes the number of visits, average duration of the visit on the website, pages visited, etc. for the purpose of better understanding user preferences for targeted advertisments.
VISITOR_INFO1_LIVE5 monthsThis cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.

Performance Cookies

CookieDurationDescription
__utma2 yearsThis cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmb30 minutesThe cookie is set by Google Analytics. The cookie is used to determine new sessions/visits. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmcThe cookie is set by Google Analytics and is deleted when the user closes the browser. The cookie is not used by ga.js. The cookie is used to enable interoperability with urchin.js which is an older version of Google analytics and used in conjunction with the __utmb cookie to determine new sessions/visits.
__utmt10 minutesThe cookie is set by Google Analytics and is used to throttle request rate.
__utmz5 monthsThis cookie is set by Google analytics and is used to store the traffic source or campaign through which the visitor reached your site.
YSCThis cookies is set by Youtube and is used to track the views of embedded videos.

Contact

We’d love to hear
from you
Get in touch

Newsletter

Insights and updates.
Straight to your inbox
Subscribe

Social

All the latest from our offices
around the world
Back to top