Lifecycle marketing – sometimes known as customer or retention marketing – may not be as glamorous as acquisition marketing, but it’s becoming increasingly necessary.
It impacts on customer churn, customer lifetime value, and satisfaction metrics such as NPS. Just a 5% increase in retention rates can result in an up to 95% increase in profits, and can cost five times less than acquisition marketing.
As the vibrant Soho streets bustled with nightlife, the plush Soho Hotel proved to be an apt location for this year’s Sales & Marketing Forum: Hit the B2B award jackpot in 2024.
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