What sales say about B2B marketing

Exclusive interviews

Sales and marketing alignment is widely acknowledged to be a good thing. But are we really getting it right? Are we going about it in the best way?

We spoke to seven sales directors at large, well-known businesses in the IT and services market, to find out what they wanted from marketing and what they thought of the department.

In Part 1 of this e-book we share their voices and views. In Part 2, we analyse the implications for marketing and how you can respond.

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What sales say about B2B marketing

Exclusive interviews

Your download should begin automatically. If there are any gremlins, download using the button below

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All the latest from our offices around the world

We’d love to hear
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Insights and updates.
Straight to your inbox

All the latest from our offices
around the world