We spoke to seven sales directors at large, well-known businesses in the IT and services market, to find out what they wanted from marketing and what they thought of the department.
In Part 1 of this e-book we share their voices and views. In Part 2, we analyse the implications for sales and marketing teams, and how you can provide effective lead generation, relevant content to decision-makers, and sales enablement through the sales process.
Brand
It’s time for B2B marketing to cast off some of the old ways of thinking that are holding it back and get the attention it deserves. That was one of the overarching themes at...
AI
Media
Media