Pinpointing deals that can be accelerated, helping them to convert, then replicating them at scale is vital to increasing B2B revenue in the current environment.
We’ve trialed a new approach to B2B demand generation that over a three month period, compared to a control group, delivered:
- 100% sales accepted leads (vs 80% in the control group)
- 2x as many opportunities past the ‘qualification’ stage
- 50% reduction in the length of the sales cycle
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