We’ve trialled a new approach to B2B demand generation that over a three month period, compared to a control group, delivered:
100% sales accepted leads (vs 80% in the control group)
2x as many opportunities past the ‘qualification’ stage
50% reduction in the length of the sales cycle
Channel
At this year's Catalyst Summit, "Building Modern Businesses Through Partnerships," one message came through loud and clear: partner ecosystems are becoming strategically critical...
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