We’ve trialled a new approach to B2B demand generation that over a three month period, compared to a control group, delivered:
100% sales accepted leads (vs 80% in the control group)
2x as many opportunities past the ‘qualification’ stage
50% reduction in the length of the sales cycle
ABM
In this webinar from March 16th, 2023, Ali Hussain, Senior Vice President, Strategy at The Marketing Practice gives an entertaining introduction to behavioral science and how it’s...
AI
Growth Marketing