Collaboration: the key to successful campaigns

Two minutes with special edition

This episode of ‘two minutes with’ is a demand generation mash-up, with two experts for the price of one.

Brian Caulfield, Director, Demand Generation and Tom Upfold, Strategy Director are inseparable. At work that is – we didn’t ask about their social lives. They lead the Planning and Demand Generation (incorporating B2B business development specialists) functions at TMP. They help clients generate revenue and in this video they explain why the key to successful demand generation campaigns is constant collaboration between their teams.

The key to successful demand generation campaigns

Brian Caulfield & Tom Upfold
The Marketing Practice


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