Brian Caulfield, Director, Demand Generation and Tom Upfold, Strategy Director are inseparable. At work that is – we didn’t ask about their social lives. They lead the Planning and Demand Generation (incorporating B2B business development specialists) functions at TMP. They help clients generate revenue and in this video they explain why the key to successful demand generation campaigns is constant collaboration between their teams.
Media
Marketers today need to outthink – not just outspend – competitors. To explore this as part of TMP’s Media Week, I spoke to Dr Karen Nelson-Field and Felipe Thomaz, the two most...
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AI
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