ABM is reaching maturity
Yet levels of success still vary widely. For some, it is the best performing part of the marketing plan – the first name on the proverbial team sheet. But many have tried a pilot and gotten no further. More still are finding their way, working hard at operationalising ABM but finding it’s two-steps forward, one-step back.
So what are the key differences between lasting success and a programme that peters out? We’ll hear different perspectives on:
- The secrets to operationalising ABM
- The thorny problems of stakeholder management, resourcing and budgeting
- How to create and demonstrate value
- How to close the gap between strategy and execution
We’ll also hear the Key Account Management perspective on how the partnership with marketing can flourish in the long term.
Join us and your peers for the usual top-grade B2B sales & marketing networking, canapés and cocktails.
We are pleased to confirm the Forum’s guest speakers:
Kate Owen
Kate is the Director of Strategic Client Marketing & Industries at Capita, leading the group function responsible for ABM, supporting strategic sales bids and bringing industry-level insight aligned to customers needs, challenges and opportunities. She has 15 years’ experience in global marketing roles.
Mike Green
Mike has the CIM Diploma, but has spent his career in Key Account Management, and is currently developing the Account Management strategy across the private and public sector for Capita’s HR Outsourcing business. Mike is Deputy Chair of the Association for Key Account Management (AKAM).
The Soho Hotel, London
About the
S&M Forum
The S&M Forum is a meeting place where B2B marketing and sales professionals can share and discuss latest best practice.
At each of our B2B speaker events we pick a current topic in the industry to kick-start discussions and debate.
Watch the two videos below to find out more.
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