At this year’s B2B Ignite conference, ServiceNow’s Elise Miller and TMP’s Jenny Leighton defied the Magic Circle to reveal what goes on behind the account based marketing curtain between account selection and campaigning. Watch the 30 minute recording for valuable ABM takeaways on pre-workshop prep, secrets of the onboarding workshop, and how to balance long and short term goals in the go-to-market strategy.
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