Discover our latest news, views and opinions

B2B agency The Marketing Practice acquires Campaign Stars

We’re delighted to announce that The Marketing Practice has completed the acquisition of ABX specialists Campaign Stars. Campaign Stars is the latest addition to The Marketing Practice group and our second US addition this year. As a leader in tech-enabled ABM and ABX, Campaign Stars get account-based marketing programs...

ABM

Is ABX finally coming of age?

Growth Marketing

10 principles of Growth Marketing

B2B agency The Marketing Practice acquires 90octane

Technology Marketing

A Better B2B Buyer’s Journey - Part 3

Technology Marketing

A Better B2B Buyer’s Journey - Part 2

Brand

How to build B2B brand awareness, trust & perception

Channel

How to build a through-partner channel program that works for you

Media

Why you should adopt a combined PPC and SEO strategy in B2B

Analytics

Latest updates on GDPR and the implications with Google Analytics

ABM

Five key ingredients of a great Account Based Experience