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Channel

"It's not me, it's you" - Time to break up with your channel partners?

With 2023 around the corner channel marketers are starting the planning process. But, before those plans are thought through, now is the perfect time to audit the channel network, before time, attention and investment are put on the "wrong" partners. - - -

B2B Marketing strategy

Poppins, Ritson and Toots and the Maytals: Planning for B2B marketers

Demand

Don’t rely on luck for your B2B pipeline

The Marketing Practice announces APAC expansion plans with acquisition of Rombii

ABM

ABM v Lead Generation: Choosing a Strategy that Fits You

Recessionary winds? Set sail for customer growth

Demand

Maximizing Field Marketing in a Downturn: highlights from the latest roundtable discussion

ABM

Roundtable recap: How, why and when you should measure the impact of your ABM

B2B Marketing strategy

Cannes Lions 2022 - a milestone for B2B marketing

Company news

Brand, culture and the power of ducks

Brand

The metaverse looks like a dystopia. But brands can change the narrative.