Discover our latest news, views and opinions

Recessionary winds? Set sail for customer growth

You might expect an article with ‘recession’ in the title to be lacking in uplifting moments, but stick with me. There’s hope on the horizon for marketers who can adapt the way they think about growth.

Demand

Maximizing Field Marketing in a Downturn: highlights from the latest roundtable discussion

ABM

Roundtable recap: How, why and when you should measure the impact of your ABM

B2B Marketing strategy

Cannes Lions 2022 - a milestone for B2B marketing

Company news

Brand, culture and the power of ducks

Brand

The metaverse looks like a dystopia. But brands can change the narrative.

Agency life

The American dream that nearly wasn’t

Digital Experience

Creating more human and engaging digital journeys in B2B

Digital Experience

3 things B2B brands can do to embrace the metaverse

Awards

Mari Kauppinen wins at the Women Leading Tech awards

B2B agency The Marketing Practice acquires Campaign Stars