ABM
Interview: How The Marketing Practice and Verizon created a multi-million pound ABM pipeline
Account-based marketing is an agile strategy, not just across teams and channels, but objectives. In 2022, B2B marketers understand the advantages of ABM for demaad generation, customer retention and account expansion, but what role can ABM play in a partnership program? We interviewed Rob Reynolds, Head of Marketing GSI & EMEA...
