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AI

The changing face of Sales Activation: Navigating the future of human and tech

At the heart of every sales call, every speculative email, every ‘let’s catch up over coffee’, lies the Sales Development Representative (SDR) and Account Executive (AE) model. It’s been the cornerstone of every B2B sales teams’ toolkit for years.

Winning big at the Sales & Marketing Forum

Growth Marketing

The Growth Engine: fact or fiction?

Media

Waving goodbye to cookies

Brand

Cutting Through the Crowd: The Impact of B2B Creative

MQLs

Unearthing Hidden Treasures: The Lost Value of MQLs

Social media

Don't Pause, Propel: Why an 'Always On' LinkedIn Strategy is Key this Holiday Season

Brand

Unlocking Growth: The Synergy Between Demand Generation and Brand

Field Marketing

Time, Mindset, and Measurement: Keys to Success in B2B Field Marketing

Channel

Evolving Customer Expectations in the Partnership Industry

Digital Experience

7 Key Takeaways from the Forrester B2B Summit EMEA