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Sales

What Sales say about B2B marketing

Sales and marketing alignment is widely acknowledged to be a good thing. But are we really getting it right? Are we going about it in the best way? We spoke to seven sales directors at large, well-known businesses in the IT and services market, to find out what they wanted from marketing and what they thought of the department.

Analytics

Behavioural science: what does this mean for B2B marketers?

Behavioural Science and what it means for B2B

Team

Senior management take note – be nice to your people!

GDPR

The Joy of GDPR: ‘Consent’ or ‘Legitimate Interest’?

Demand

David vs Goliath

Digital Experience

How have B2B technology marketers adapted to the digital era?

Technology Marketing

Put your USP in the bin where it belongs

Demand

Marketing Qualified Leads are losing credibility

Channel

The biggest mistake in planning a channel strategy

Digital Experience

What Microsoft Gold Partner status actually means.