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B2B Marketing strategy

Why groupthink changes how we think about B2B marketing

There are now nearly seven people involved in the average B2B buying decision, according to Challenger. This is a pesky fact. Pesky because it stops people buying stuff. The Challenger research shows, for example, that the chance of a decision being made reduces (pretty dramatically) with every extra person involved.

Research

The long and the short of B2B marketing

Brand

Botify – in search of a better brand

Demand

Hobbling along the last mile of demand generation

Careers

Free food or food for thought?

Company news

We're a top 100 UK Digital Agency… again!

MQLs

The dastardly exploits of Dr Mark Etting

Awards

ServiceNow & O2 Telefónica announced as finalists

Thought Leadership

Planning a podcast? You may want to think again

Sales Effectiveness

Bob Apollo: B2B sales effectiveness expert

B2B Marketing strategy

The benefits of becoming a member of the Business Marketing Club