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The Marketing Practice appoints James Clifton as Chief Executive Officer

We are delighted to announce the appointment of James Clifton as Chief Executive Officer. James will take up his position with The Marketing Practice on 2nd January.

Channel

The Era of the Partner Ecosystem: Seizing the 2025 Growth Opportunity

ABM

From Strategy to Success: Key Insights from B2B Marketing’s Global ABM Conference

Analytics

Discover the untapped value in your data

ABM

ABM success: it’s all about your messaging

Effectiveness

Modernizing Attribution: From Lagging Justification to Forward-Looking Optimization

AI

The Future of B2B: Navigating AI, Buyer Group Dynamics, and the Rise of Authentic Influence

Brand to demand

Slaying dragons at the 2024 Forrester B2B Summit

Effectiveness

Outthink vs Outspend: strategies for optimizing media performance

AI

From AI to Lead Gen: Highlights from LinkedIn’s London Workshop

Effectiveness

A Look Back at Effectiveness Week 2024