New B2B behavioural research: watch on-demand

The Marketing Practice teamed up with B2B DecisionLabs to uncover the most impactful way to frame a business challenge to early-stage prospects in your account-based marketing and demand generation programs. David van Schaick and Doug Hutton shared the findings and how to use them in campaigns in a live webinar on 16th September.

Three tools from behavioural science to boost your demand effectiveness

David van Schaick & Doug Hutton
The Marketing Practice & B2B Decision Labs


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