The Marketing Practice teamed up with B2B DecisionLabs to uncover the most impactful way to frame a business challenge to early-stage prospects in your account-based marketing and demand generation programs.
David van Schaick and Doug Hutton shared the findings and how to use them in campaigns in a live webinar on 16th September.
Analytics
It’s been said that one of the most exciting phrases to be uttered in a science lab is: “That’s unexpected!” It’s a similar sentiment in the world of data and analytics. Finding...
ABM
Effectiveness
AI