The Marketing Practice teamed up with B2B DecisionLabs to uncover the most impactful way to frame a business challenge to early-stage prospects in your account-based marketing and demand generation programs.
David van Schaick and Doug Hutton shared the findings and how to use them in campaigns in a live webinar on 16th September.
Media
Marketers today need to outthink – not just outspend – competitors. To explore this as part of TMP’s Media Week, I spoke to Dr Karen Nelson-Field and Felipe Thomaz, the two most...
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