The Marketing Practice teamed up with B2B DecisionLabs and conducted some behavioral research to uncover the most impactful way to frame a business challenge to early-stage prospects.
13th October 2021
News & Insights
The latest from across The Marketing Practice
Brand
From Influence to Impact: Investing in your brand to deliver results
It’s time for B2B marketing to cast off some of the old ways of thinking that are holding it back and get the attention it deserves. That was one of the overarching themes at...
AI
The generative AI pricing opportunity
Media
Beyond the click: how to future-proof your attribution strategy
Media