Moving from client to agency work

Two minutes with a new Client Director

What’s the appeal of working for a marketing agency? How does agency work differ from working for a client organisation? And what are the biggest challenges facing client-side marketing teams?

David Perry joined The Marketing Practice (TMP) as Client Director in December 2018, with over 20 years’ experience working client-side at Vodafone, most recently as Head Of UK Business Marketing. We spoke to David about his motivations for moving agency-side, first impressions of agency life, and how he brings his client-side experience to bear at TMP.

Moving from client-side to agency-side marketing

David Perry
Client Director


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