What’s the appeal of working for a marketing agency? How does agency work differ from working for a client organisation? And what are the biggest challenges facing client-side marketing teams?
David Perry joined The Marketing Practice (TMP) as Client Director in December 2018, with over 20 years’ experience working client-side at Vodafone, most recently as Head Of UK Business Marketing. We spoke to David about his motivations for moving agency-side, first impressions of agency life, and how he brings his client-side experience to bear at TMP.