What are the common misconceptions about what Inside Sales do? How can Inside Sales work effectively with Planning and Proposition teams? Where does social media factor into your work? How important is regular contact with a client’s sales team?
In this instalment in our expert video series we asked Inside Sales Specialist at The Marketing Practice, Erica Neal, to explain more about what Inside Sales add to B2B marketing programmes. Erica has been with TMP since 2014, and is an expert at social selling. She has been pivotal in international demand generation campaigns for clients including Capgemini, SAP and DXC Technology.