In this workshop, fellow field marketing leaders Linda Amatucci, Senior Manager of Regional Marketing at Talkdesk, and Jennifer Bellin, CMO of PFL, share tips and insights on maximizing field marketing efforts during an economic downturn.
The FMA (Field Marketing Association) is a group whose mission is to elevate the role of field marketing professionals to revenue champions and dramatically increase field marketing-generated revenue.
For more information about the FMA and upcoming workshops, please get in touch with us here.
Analytics
It’s been said that one of the most exciting phrases to be uttered in a science lab is: “That’s unexpected!” It’s a similar sentiment in the world of data and analytics. Finding...
ABM
Effectiveness
AI