Marketing Mix Modelling: Unpacked

Learn how to optimize ROI and drive value with Marketing Mix Modelling.

We're unpacking marketing solutions with experts from across The Marketing Practice to bring you closer to the tactics that will help you drive value for your business.

In this instalment, Peter Leighton, our Associate Director of Analytics talks all things Marketing Mix Modelling (MMM) and why it’s a game-changer for attribution. Watch the short video below and if you'd like a deeper dive into this topic, catch up on Peter’s session as part of a Demand Gen Reports webinar, The Battle for Budget: How to Win Over your CFO with your 2025 Marketing Plan.