LinkedIn Trends: Unpacked

Our pick of the LinkedIn trends for 2025 to help boost your B2B marketing strategy.

We're unpacking marketing to bring you closer to the tactics that will help you drive value for your business. In this instalment, our Social Media team shares their top picks of the LinkedIn trends to look out for this year. From the power of buying group marketing to leveraging video and CTV, find out where you need to focus to stay ahead. Watch for insights on:

• Why brand-building is a must-have, not a nice-to-have.

• The power of influencer strategies.

• Game-changing, AI powered tools like LinkedIn's new company reporting tool (CAPI).

Ready to make the most of LinkedIn in 2025? Reach out to us to explore how these trends can help you drive more value this year.