With commutes on hold and working patterns disrupted, new pockets of time are emerging that can be used for learning new skills or reading up on best practice. We’re building a packed timetable of B2B marketing to download on demand, from specific updates on marketing through a crisis, to more general bite-size sessions on marketing strategy, demand generation tips, ABM techniques and more. Home Schooling for B2B Marketers draws inspiration from the TMP Academy, our own in-house learning and development programme.
We’ll be adding new content to this hub regularly. Search #homeschoolB2B for new updates or let us know if there’s a topic you’d like us to cover at academy@themarketingpractice.com
Generating more revenue from digital demand generation and ABM
Jason Glover & Steven Shapiro
The Marketing Practice & DigitalDemandGen
ABM in the new normal: a practitioner's guide
Kate Owen & Mike Green and Mark Larwood
Capita & O2 Business
What comes after Covid?
The Marketing Practice & Marketing Week
Inside B2B: Podcast 2
After the lockdown: what does the future hold for B2B Marketing?
Mike Golden & Steven Proud
Brandigo
A strong recovery starts with healthy data
David van Schaick & David Kershaw
The Marketing Practice
Keeping the sales pipeline moving
with Bob Apollo
Inflexion Point
How B2B brands are responding to 'forced digital transformation'
The Marketing Practice & Marketing Week
Inside B2B: Podcast 1
How to shoot great B2B videos from home
Video novices
The Marketing Practice
Telemarketing in the Coronavirus crisis
David van Schaick & Erica Neal
The Marketing Practice
Social Selling workshop
Erica Neal & Sarah Knight
The Marketing Practice
Sales Activation in B2B
David van Schaick
Chief Marketing Officer
Running virtual ABM workshops
Chris Burke
Senior ABM Strategist
Social
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