Home-schooling for B2B marketers

With commutes on hold and working patterns disrupted, new pockets of time are emerging that can be used for learning new skills or reading up on best practice. We’re building a packed timetable of B2B marketing to download on demand, from specific updates on marketing through a crisis, to more general bite-size sessions on marketing strategy, demand generation tips, ABM techniques and more. Home Schooling for B2B Marketers draws inspiration from the TMP Academy, our own in-house learning and development programme.

We’ll be adding new content to this hub regularly. Search #homeschoolB2B for new updates or let us know if there’s a topic you’d like us to cover at academy@themarketingpractice.com



What sales needs from marketing

The Marketing Practice & Marketing Week
Inside B2B: Podcast 3

Generating more revenue from digital demand generation and ABM

Jason Glover & Steven Shapiro
The Marketing Practice & DigitalDemandGen

ABM in the new normal: a practitioner's guide

Kate Owen & Mike Green and Mark Larwood
Capita & O2 Business

What comes after Covid?

The Marketing Practice & Marketing Week
Inside B2B: Podcast 2

After the lockdown: what does the future hold for B2B Marketing?

Mike Golden & Steven Proud

A strong recovery starts with healthy data

David van Schaick & David Kershaw
The Marketing Practice

Keeping the sales pipeline moving

with Bob Apollo
Inflexion Point

How B2B brands are responding to 'forced digital transformation'

The Marketing Practice & Marketing Week
Inside B2B: Podcast 1

How to shoot great B2B videos from home

Video novices
The Marketing Practice

Telemarketing in the Coronavirus crisis

David van Schaick & Erica Neal
The Marketing Practice

Social Selling workshop

Erica Neal & Sarah Knight
The Marketing Practice

Sales Activation in B2B

David van Schaick
Chief Marketing Officer

Running virtual ABM workshops

Chris Burke
Senior ABM Strategist


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