With commutes on hold and working patterns disrupted, new pockets of time are emerging that can be used for learning new skills or reading up on best practice. We’re building a packed timetable of B2B marketing to download on demand, from specific updates on marketing through a crisis, to more general bite-size sessions on marketing strategy, demand generation tips, ABM techniques and more. Home Schooling for B2B Marketers draws inspiration from the TMP Academy, our own in-house learning and development programme.
We’ll be adding new content to this hub regularly. Search #homeschoolB2B for new updates or let us know if there’s a topic you’d like us to cover at academy@themarketingpractice.com
What sales needs from marketing
The Marketing Practice & Marketing Week
Inside B2B: Podcast 3
Generating more revenue from digital demand generation and ABM
Jason Glover & Steven Shapiro
The Marketing Practice & DigitalDemandGen
ABM in the new normal: a practitioner's guide
Kate Owen & Mike Green and Mark Larwood
Capita & O2 Business
What comes after Covid?
The Marketing Practice & Marketing Week
Inside B2B: Podcast 2
After the lockdown: what does the future hold for B2B Marketing?
Mike Golden & Steven Proud
Brandigo
A strong recovery starts with healthy data
David van Schaick & David Kershaw
The Marketing Practice
Keeping the sales pipeline moving
with Bob Apollo
Inflexion Point
How B2B brands are responding to 'forced digital transformation'
The Marketing Practice & Marketing Week
Inside B2B: Podcast 1
How to shoot great B2B videos from home
Video novices
The Marketing Practice
Telemarketing in the Coronavirus crisis
David van Schaick & Erica Neal
The Marketing Practice
Social Selling workshop
Erica Neal & Sarah Knight
The Marketing Practice
Sales Activation in B2B
David van Schaick
Chief Marketing Officer
Running virtual ABM workshops
Chris Burke
Senior ABM Strategist
Social
All the latest from our offices
around the world
