Customer lifecycle marketing: the next frontier for B2B marketers?

Successful B2B marketers are putting more emphasis on customer lifecycle marketing, according to recent research. Smart marketers recognise the potential a lifecycle approach has for growth, especially with the rise of consumption-based revenue models. But it can be difficult to know where and how to start. In this discussion, we explore the practicalities of customer lifecycle marketing: how to make the business case, how to get started and how to set yourself up for success.

Shane Redding, Managing Director – Think Direct Ltd
David van Schaick, CMO – The Marketing Practice

Customer lifecycle marketing

and why it's such a big opportunity for growth


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