Successful B2B marketers are putting more emphasis on customer lifecycle marketing, according to recent research. Smart marketers recognise the potential a lifecycle approach has for growth, especially with the rise of consumption-based revenue models.
But it can be difficult to know where and how to start. In this discussion, we explore the practicalities of customer lifecycle marketing: how to make the business case, how to get started and how to set yourself up for success.
With:
Shane Redding, Managing Director – Think Direct Ltd
David van Schaick, CMO – The Marketing Practice
As the vibrant Soho streets bustled with nightlife, the plush Soho Hotel proved to be an apt location for this year’s Sales & Marketing Forum: Hit the B2B award jackpot in 2024.
Growth Marketing
Media
Brand