Successful B2B marketers are putting more emphasis on customer lifecycle marketing, according to recent research. Smart marketers recognise the potential a lifecycle approach has for growth, especially with the rise of consumption-based revenue models.
But it can be difficult to know where and how to start. In this discussion, we explore the practicalities of customer lifecycle marketing: how to make the business case, how to get started and how to set yourself up for success.
With:
Shane Redding, Managing Director – Think Direct Ltd
David van Schaick, CMO – The Marketing Practice
Brand
It’s time for B2B marketing to cast off some of the old ways of thinking that are holding it back and get the attention it deserves. That was one of the overarching themes at...
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