Working with Richard Shotton, behavioural economics expert and author of the critically-acclaimed The Choice Factory, we conducted new research into the unconscious biases and quirks that affect decision making in B2B purchases.
This research report shares the results of the research, real-world case studies, and analysis on how to apply the findings in B2B campaigns.
ABM
In this webinar from March 16th, 2023, Ali Hussain, Senior Vice President, Strategy at The Marketing Practice gives an entertaining introduction to behavioral science and how it’s...
AI
Growth Marketing