Working with Richard Shotton, behavioural economics expert and author of the critically-acclaimed The Choice Factory, we conducted new research into the unconscious biases and quirks that affect decision making in B2B purchases.
This research report shares the results of the research, real-world case studies, and analysis on how to apply the findings in B2B campaigns.
Brand
It’s time for B2B marketing to cast off some of the old ways of thinking that are holding it back and get the attention it deserves. That was one of the overarching themes at...
AI
Media
Media