In this webinar from March 16th, 2023, Ali Hussain, Senior Vice President, Strategy at The Marketing Practice gives an entertaining introduction to behavioral science and how it’s useful to B2B marketers.
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Marketers today need to outthink – not just outspend – competitors. To explore this as part of TMP’s Media Week, I spoke to Dr Karen Nelson-Field and Felipe Thomaz, the two most...
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