What are the pitfalls of the B2B buying process today and how has this changed over time? What are the pressures that B2B salespeople face? And how do you tackle a scenario where your biggest competition is the status quo?
With special guest Bob Apollo as our expert interviewee, this episode of our ‘two minutes with’ series had to be extended to three minutes in order to pack in all the content. Bob is the founder of B2B sales effectiveness consultancy Inflexion-Point and we caught up with him in the beautiful surroundings of Worcester College, Oxford, to get his insight on how to succeed in B2B sales.