With special guest Bob Apollo as our expert interviewee, this episode of our ‘two minutes with’ series had to be extended to three minutes in order to pack in all the content. Bob is the founder of B2B sales effectiveness consultancy Inflexion-Point and we caught up with him in the beautiful surroundings of Worcester College, Oxford, to get his insight on how to succeed in B2B sales.
Brand
It’s time for B2B marketing to cast off some of the old ways of thinking that are holding it back and get the attention it deserves. That was one of the overarching themes at...
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Media
Media