What are the biggest challenges facing client and agency marketing teams? How do you maintain a strong relationship between agency and client? What are the common misconceptions about what a Client Director does?
We spoke to Heather Barnett, Client Director at The Marketing Practice (TMP), as a part of our expert video series. Heather moved to TMP from a client-side marketing role in 2016, and has been the Client Director for global accounts with Xerox and Capgemini.