We spoke to 50 marketing leaders and Account-Based Marketing specialists to get a picture of what’s working and what needs to improve in strategic ABM programmes around the world. Read the results in this new report, produced in association with the FINITE Community.
Analytics
It’s been said that one of the most exciting phrases to be uttered in a science lab is: “That’s unexpected!” It’s a similar sentiment in the world of data and analytics. Finding...
ABM
Effectiveness
AI