We spoke to 50 marketing leaders and Account-Based Marketing specialists to get a picture of what’s working and what needs to improve in strategic ABM programmes around the world. Read the results in this new report, produced in association with the FINITE Community.
Media
Marketers today need to outthink – not just outspend – competitors. To explore this as part of TMP’s Media Week, I spoke to Dr Karen Nelson-Field and Felipe Thomaz, the two most...
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