30-minute B2B bootcamp

B2B demand generation

In this 30-minute webinar, the Sergeant Major of demand generation provides practical tools and frameworks to whip your objective-setting into shape. TMP’s managing director, Brian Caulfield, is renowned for his no-nonsense approach to demand generation, honed over many years running high-profile programmes for global technology clients both client-side and agency-side. Alongside him, and struggling to get a word in edgeways, is Heather Barnett, TMP’s head of marketing.

This session is for any B2B marketer who’s ever asked:

• How do I calculate pipeline or meeting objectives for a new lead generation campaign?
• Are the targets I’ve been set by sales realistic?
• Are sales and marketing talking the same language when it comes to ‘opportunities’?
• What existing data can I use to validate my proposed objectives?
• What potential ‘gotchas’ should I look out for when deciding what’s achievable?

You will take away practical tools and frameworks to make sure your next campaign is launched with military precision.

30-minute B2B bootcamp

Objective setting

Brian Caulfield & Heather Barnett
The Marketing Practice


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