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Media

The state of B2B media in 2025: a year for outthinking your competition

Marketers today need to outthink – not just outspend – competitors. To explore this as part of TMP’s Media Week, I spoke to Dr Karen Nelson-Field and Felipe Thomaz, the two most influential, most innovative voices in modern media measurement.

Brand

From Influence to Impact: Investing in your brand to deliver results

AI

The generative AI pricing opportunity

Media

Beyond the click: how to future-proof your attribution strategy

Media

Trust Issues: Are B2B Brands Doing Enough?

Brand

The Art and Science of Evaluating Creative Impact

Social media

LinkedIn Trends: Unpacked

Effectiveness

Agency allies: Your guide to smarter partnerships

Analytics

Marketing Mix Modelling: Unpacked

Company news

The Marketing Practice appoints James Clifton as Chief Executive Officer

Channel

The Era of the Partner Ecosystem: Seizing the 2025 Growth Opportunity