We believe that marketing organizations have an important role to play in tackling the climate crisis, and that starts at home, here in our own business. We are committed to reducing our environmental impact and getting to net-zero through science-based reduction strategies, rather than simply offsetting.
Sarah Pettinger
Chief People Officer & ESG Exec Sponsor, The Marketing Practice
Getting to Net Zero
We are in the process of establishing a science-based target for achieving Net Zero in our business. We aim to be a Net Zero business long before minimum government requirements (which vary by region), but we also want to make sure our targets are science-based and accompanied by a tangible reduction plan, and not just hot air (excuse the pun).
A business like ours is relatively low-emission, so it would be cost-effective to simply pay to offset our emissions and call ourselves 'Net Zero' overnight. However, whilst offsetting is part of a Net Zero strategy, reduction is more impactful to tackling the climate crisis, so that’s where we are focusing our energy.
When we have our reduction targets and strategy agreed, we will publish more here.
Our initial benchmark
Working with Carbon Responsible, in 2023, we benchmarked our emissions for the first time to understand our impact on the planet. We want to be transparent and share these figures as we work to reduce them.
Helping the wider B2B marketing industry
Our Environment Team
We have a team of passionate people across the business who are leading our sustainability efforts. This includes data analysts, creative thinkers and communications experts. The team is open for anyone to join and a great way for our employees to contribute to a cause they care about.
We also have exec-level sponsorship to ensure that our environment strategy is a core part of who we are as a business.