The story so far.
It was exciting at first, when everything went digital. All the new channels. Campaigns became more targeted. Results became easier to measure. The possibilities felt endless.
To cope with all these new channels, we marketers did what seemed like the sensible thing to do. We created teams for each discipline. Each team happily grinds away at their set discipline, delivering more leads or blogs or whatever it is they’re focused on.
But there’s a snag. More of everything makes us less effective overall. Teams talk past each other. Audience insight doesn’t filter through the business. Complexity grows.
Pulling everything back together.
As marketers, we’re judged, in the end, on whether we create sustainable growth for our clients. This is what matters. And our best chance to create this growth is to break down the silos. To get all the skills working towards a shared goal. To deliver genuinely integrated marketing.
That’s why we’ve built a way of working that combines long-term strategic thinking with agile teams.
We call it the long and the quick.
The long: a partnership mindset.
We believe marketing is most effective when it adopts a long-term mentality. The evidence supports this, and our clients agree. It’s why they team up with us to create sales today and growth in the long term.
The quick: agile marketing in action.
We have all our services working together, under one roof. Our inside sales team speak to the target audience every day. Our data and analytics experts make the insight actionable. Our creative and digital teams feed on this insight.
All these skillsets work towards a common objective: sustainable growth.