The story so far.
It was exciting at first, when everything went digital. All the new channels. Campaigns became more targeted. Results became easier to measure. The possibilities felt endless.
To cope with all these new channels, we marketers did what seemed like the sensible thing to do. We created teams for each discipline. Each team happily grinds away at their set discipline, delivering more leads or blogs or whatever it is they’re focused on.
But there’s a snag. More of everything makes us less effective overall. Teams talk past each other. Audience insight doesn’t filter through the business. Complexity grows.
Pulling everything back together.
As marketers, we’re judged, in the end, on whether we create sustainable growth for our clients. This is what matters. And our best chance to create this growth is to break down the silos. To get all the skills working towards a shared goal. To deliver genuinely integrated marketing.
That’s why we’ve built a way of working that combines long-term strategic thinking with agile teams.
We call it the long and the quick.
The long: a partnership mindset.
We believe marketing is most effective when it adopts a long-term mentality. The evidence supports this, and our clients agree. It’s why they team up with us to create sales today and growth in the long term.
The quick: agile marketing in action.
We have all our services working together, under one roof. Our inside sales team speak to the target audience every day. Our data and analytics experts make the insight actionable. Our creative and digital teams feed on this insight.
All these skillsets work towards a common objective: sustainable growth.
Lasting success.
This combination of long-term partnerships and agile working means we can deliver great results, year in, year out. More pipeline and revenue, yes. But also improving things like consideration, preference and win-rate, which show the power of a long-term approach.
SEE OUR WORKMeet the board
Clive McNamara
Chairman
I’m fanatical about B2B marketing – that’s why I founded TMP with the goal of making marketing indispensable through the delivery of great commercial outcomes. I work with our teams every day to make that goal a reality.
Matt Harper
CEO
I’ve been at TMP since 2012, most recently as Managing Director of our US operation prior to becoming group CEO. My goal is to develop a team that’s the best in the world at B2B marketing, delivering a blend of local expertise and global scale that helps our clients grow customers, pipeline and partner channels.
Harmony Crawford
Managing Director, US
I lead The Marketing Practice in the US, based primarily in Seattle. I am proud of and inspired by our commitment to our clients and our thoughtful growth. My experience leading data-driven operations along with a passion for team building will be foundational as we continue to expand our operations.
Brian Caulfield
Managing Director, UK
Years of experience at both agency and client side have shown me what it takes to build strong teams, generate results and foster a supportive company culture. My focus is on leading the UK operation to continue our growth and deliver client success.
Allyson Bancroft
Global Client Practice Director
My job is to support TMP’s global clients in achieving their demand generation, channel partner and ABM objectives. I help our clients share best practice and insight across regions, supported by the infrastructure of TMP’s Global Client Practice. With experience on both the client and agency side, I oversee a team dedicated to building strategies that generate outstanding results for our clients.
David Van Schaick
Chief Marketing Officer
I’m a B2B marketing strategist with a focus on innovation and using digital to improve marketing outcomes. I relish the challenge of designing, transforming, and refining go-to-market programmes for technology and professional services brands. I also have a place on the exec council of the Business Marketing Club (BMC).
Melanie Cannings
Chief Financial Officer
As CFO, I facilitate TMP’s global commercial growth and lead its international financial accounting practices. I am responsible for delivering our regional and Group financial plans, using the 10 years of experience I’ve gained at TMP to understand where the opportunities and risks are across the business to get us there.
Paul Everett
Chief Innovation Officer
I’ve been with TMP since we were a team of five and I love the fact that our values haven’t changed since then. I spearhead ambitious new programmes and am always looking for ways to help our clients do things differently.
Anna Hutton
Director, PR & Communications
Having previously run the Client Services team for a global PR company, I’m now using that know-how to seamlessly integrate our clients’ PR campaigns with their marketing strategies, so that they can build brilliant, revenue-generating reputations.
David Kershaw
Global Operations Director
My role is to ensure that we have the right technology and processes to continue growing and supporting our clients globally. Over my 15 years with TMP, most recently as Director, Data & Analytics, I’ve learnt what it takes to balance a strong team culture with the setup needed to support global growth.
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