The Marketing Practice processes information for our legitimate interests in order to understand who visits our website, who might be interested in the services we offer and to promote these services to existing and potential customers. All data is processed in accordance with current UK data protection legislation.
Information we collect
When you complete a web form to register for one of our events or to download an information asset we will ask you for certain information including contact details (name, company name, job title, address, email and telephone number).
We will use this data to understand the profile of people who may be interested in us and the marketing services we provide, and to communicate information about future events, our services and marketing intelligence we may offer.
From time to time, we may also gather data from networking forums, company websites and other publicly available sources of information in order to identify and communicate with additional people who might be interested in our events, services and marketing intelligence.
If you would prefer not to receive such communications, you may opt-out at any time via the unsubscribe button that is included on all of our marketing communications or by contacting us via email or post:
Data Control Group
The Marketing Practice
In addition to your right to withhold or withdraw consent, you have other rights relating to your personal data. One of these is the right to know what information we hold about you. To make a subject access request, please contact us by email or post and we will provide you with a description of what data we hold, why we are holding it and how we came to have the information.
You also have the right to request that we delete any information about you. To request that we delete your information, please email or write to us at the above address. We will retain only a shadow record to ensure that your details do not re-enter our systems and this record will not be active.
How we look after your information
The information we hold is kept in a secure way with appropriate measures taken to protect it from misuse, unauthorised access, loss and inaccuracy. These measures include technical and organisational precautions designed to limit access solely to those who need it and to ensure your data is used only for the purpose for which it was collected.
Where we are processing your data in order to provide services to you, we will keep your information for as long as is needed to provide those services and for a reasonable period afterward as is needed by our finance dept. for tax and legal obligations.
Where we are processing your information for marketing purposes, we will continue to do so until such a time as you inform us that you wish to be removed from our marketing programmes, after which we will immediately cease processing, keeping only a shadow record to prevent your data from being accidentally re-entered into our marketing activities.
Cookies are tiny text files that are downloaded to your computer when you visit almost any website. Websites use them to perform certain functions (e.g. serve you the right country version of the site), to enhance the user experience (e.g. to remember your preferences), for reporting purposes (e.g. analytics) and for advertising purposes.
What are the different types of cookies?
A cookie can be classified by its lifespan and the domain to which it belongs.
By lifespan, a cookie is either:
- a session cookie which is erased when the user closes the browser or
- a persistent cookie which remains on the user’s computer/device for a pre-defined period of time.
The domain to which the cookie belongs can be either:
- first-party – these are set by the web server of the visited page and share the same domain (in this instance themarketingpractice.com)
This website uses both first and third-party cookies. All the cookies on this site can be categorised by the function they perform and according to whether they are first or third-party.
We have provided a full list of all the cookies used on this website, their lifespan, domain, function and how to control them in the tables section of this page.
- These cookies allow the site to remember choices in response to actions made by users, such as setting your cookie preferences. We use a mixture of first and third-party cookies. They are not used to track visitors. Please be aware that restricting these cookies may impact on some areas of the website’s functionality.
- Enabling these first party cookies is not strictly necessary for the website to work but it will provide you with a better browsing experience. You can delete or block these cookies, but if you do that some features of this site may not work as intended.
- These third-party cookies are used by advertising companies to serve ads that are relevant to your interests and/or based on your previous interactions with the ads or website (e.g. remarketing).
- Cookies may be set by these third parties and used by them to track your online activity and for the purpose of such activity. We have no direct control over the information that is collected by these cookies.
- Reporting/performance cookies collect information on how users interact with the site. These third-party cookies allow us to measure site usage by collecting and reporting information anonymously. This helps us to continually improve site performance and the user experience.
Other third parties:
- These third-party cookies are used to provide you with increased on-site functionality. Here, we are specifically referring to the use of social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work social media sites including; Twitter, Facebook & LinkedIn will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies
How to control cookies
You can control/restrict what cookies are stored based specifically on your interaction with this website. As soon as your preferences have been set, it will alter which cookies are stored from this website from that point onward.
If you want to have all historical data associated with first-party cookies deleted, please contact email@example.com. For third party cookies, you will need to contact the individual provider to have historical cookie data deleted.
If you restrict, block or delete certain cookies, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.
If you wish to view a cookie’s code, just open your cookie file in your browser and click on a cookie to open it. You’ll see a short string of text and numbers. The numbers are your identification card, which can only be seen by the server that gave you the cookie.
For information on how to do this on the browser of your mobile phone, you will need to refer to your handset manual.
|cookielawinfo-checkbox-advertisement||1 year||The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".|
|cookielawinfo-checkbox-analytics||1 year||This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics".|
|cookielawinfo-checkbox-necessary||1 year||This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".|
|cookielawinfo-checkbox-performance||1 year||This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Performance".|
|PHPSESSID||Expires on exit||This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.|
|_ga||2 years||This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.|
|_gid||1 day||This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.|
|_hjid||1 year||Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.|
|_hjRecordingLastActivity||Session||This should be found in sessionStorage (as opposed to cookies). This gets updated when a visitor recording starts and when data is sent through the WebSocket (the visitor performs an action that Hotjar records).|
|GPS||30 minutes||This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location.|
|hjTLDTest||Session||When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.|
|bscookie||2 years||This cookie is a browser ID cookie set by Linked share Buttons and ad tags.|
|driftt_aid||2 years||This cookie is set by Drift.com for tracking purposes. According to the Drift documentation, this is the anonymous identifier token. It is used to tie the visitor on your website with the profile within the Drift system. This allows Drift to remember the information that this site visitor has provided through the chat on subsequent site visits.|
|IDE||1 year||Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.|
|uid||1 year||This cookie is used to measure the number and behavior of the visitors to the website anonymously. The data includes the number of visits, average duration of the visit on the website, pages visited, etc. for the purpose of better understanding user preferences for targeted advertisments.|
|VISITOR_INFO1_LIVE||5 months||This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.|
|__utmc||The cookie is set by Google Analytics and is deleted when the user closes the browser. The cookie is not used by ga.js. The cookie is used to enable interoperability with urchin.js which is an older version of Google analytics and used in conjunction with the __utmb cookie to determine new sessions/visits.|
|__utmt||10 minutes||The cookie is set by Google Analytics and is used to throttle request rate.|
|__utmz||5 months||This cookie is set by Google analytics and is used to store the traffic source or campaign through which the visitor reached your site.|
|YSC||This cookies is set by Youtube and is used to track the views of embedded videos.|