The Marketing Practice wins Best ROI Campaign for Microsoft at The Drum 2020 Awards

Microsoft Modern Deployment Surface partner programme recognised for 1,038% ROMI and 135% increase in partner growth

The Marketing Practice (TMP), a leading B2B Growth Marketing Agency, has won the Best ROI Campaign for Microsoft’s Surface Modern Deployment programme at The Drum 2020 Marketing awards.

Shortlisted against seven other campaigns, the award win recognised the 1,038% ROMI achievement against closed deals for Microsoft’s Surface devices. Additionally, 135% partner revenue growth could be directly attributed to the Surface programme vs 40% for partners, not in the programme.

The integrated partner programme was designed to deliver growth for both partners and Microsoft Surface – not merely as one-off sales but over the long term. By selling a portfolio of complementary products and services, partners win “stickier” customers, grow their businesses faster, and earn greater profits. 

“We’re so proud to win in the Best ROI Campaign category as it recognizes our dedication to delivering commercial outcomes,” said Harmony Crawford, EVP at The Marketing Practice. “The team at Microsoft had the vision and drive to make a step-change in the way they enabled their partners for success. This award is an absolute credit to the Surface Commercial team at Microsoft and those at TMP who worked hand-in-glove with them to achieve these outstanding results.”

The Marketing Practice worked with Microsoft to craft a narrative of the connected, modern workplace that would inspire partners and which they could articulate. By framing the modern workplace with relevant, industry-specific examples, partners could talk to customers about their big-picture digital transformation goals. 

For more information about The Drum awards, please visit: https://www.thedrum.com/awards, and to hear more about the Microsoft programme, please contact clund@themarketingpractice.com

Published

9th December 2020

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