The Marketing Practice (APAC)

Welcome to The Marketing Practice.
The end-to-end growth platform
for B2B tech brands.

Fuelled by insights. Inspired by creativity. Powered by digital experiences.
We are the new global leader in B2B technology marketing.

See how we are different

The Marketing Practice acquires Campaign Stars

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Our clients.

Full-funnel growth.

We combine the best B2B specialists in integrated teams
to power growth at every stage of the customer journey.

SEE OUR SERVICES

Powered by data.

Our account-based insights platform, Argus, helps our clients understand their performance and improve effectiveness.

LEARN MORE ABOUT ARGUS

Creating growth that matters

£39m in closed deals from ABM for O2 Business

SEE THE WORK

From 5% to 26% marketing contribution to pipeline for Genpact

SEE THE WORK

126% sales growth for partners for Microsoft

SEE THE WORK

Global reach.

Global reach

London

Oxford

Seattle

San Francisco

Denver

Austin

New York

Munich

Sydney

Home of the best

We’re proud of our track record developing B2B talent through our TMP Academy

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News and insights

Mari Kauppinen wins at the Women Leading Tech awards

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The Marketing Practice acquires Campaign Stars

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ABM: What’s moving us forward and what’s holding us back?

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5 reasons why switching from client to agency-side has been the ideal career move

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Is ABX finally coming of age?

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Contact

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Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

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Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

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Analytics

Analytics cookies help us understand how our visitors interact with the website. It helps us understand the number of visitors, where the visitors are coming from, and the pages they navigate. The cookies collect this data and are reported anonymously.

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GPS	This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location.
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Performance

Performance cookies collect information on how users interact with the site. These third-party cookies allow us to measure site usage by collecting and reporting information anonymously. This helps us to continually improve site performance and the user experience.

Cookie	Description
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__utmc	The cookie is set by Google Analytics and is deleted when the user closes the browser. The cookie is not used by ga.js. The cookie is used to enable interoperability with urchin.js which is an older version of Google analytics and used in conjunction with the __utmb cookie to determine new sessions/visits.
__utmt	The cookie is set by Google Analytics and is used to throttle request rate.
__utmz	This cookie is set by Google analytics and is used to store the traffic source or campaign through which the visitor reached your site.
YSC	This cookies is set by Youtube and is used to track the views of embedded videos.

Other 3rd party cookies

These third-party cookies are used to provide you with increased on-site functionality.

Cookie	Description
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_uv_id	This cookie is set by SlideShare. The exact purpose of the cookie is not known to us yet.
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driftt_sid
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lang	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
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UserMatchHistory	Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Description
language	This cookie is used to store the language preference of the user.