If people spend their days bringing clarity to complex issues, their brand needs to do the same.
Standard Life’s internal marketing agency didn’t want to be viewed as “just a department”.
They wanted to be seen for what they are: a fully-fledged communications consultancy. A service that adds value to Standard Life’s B2B proposition.
Our task was to develop a brand to help them change perceptions.
We created a new name for the agency, drawing on Standard Life’s proud heritage.
The business’ location, Edinburgh, has a latitude of 56° N.
Using a 56-degree angle we created a bold logo and graphical device that could be applied across a range of assets.
One month after the rebrand,
the agency achieved
of their sales target
The agency creates communications for Standard Life’s B2B clients: from posters to raise employee awareness of legislative changes, to personalized emails about pension plans.
They create easy-to-understand communications about topics that are normally…not easy to understand. This is the insight we used to inform the look and feel.
The new identity is simple and precise, with a modern, creative twist.