The Long Game: What it takes to succeed in the era of marketing accountability

Sales & Marketing Forum | Wednesday, December 4, 2019, 6-8pm | The Edgewater Hotel, Seattle


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Featured speaker:

Michael Cunningham, Marketing Director of Surface for Business at Microsoft

Join some of the brightest minds for canapés, cocktails and an evening of B2B discussion.

The Sales & Marketing Forum is an exclusive networking event for B2B marketers and sales directors held in Seattle and London. Featuring speakers from the industry, cocktails, and a cheeky abbreviation (S&M Forum, anyone?), it’s a fantastic opportunity to talk with other leaders and walk away with actionable insights.

At our December event in Seattle, we’ll look at how B2B marketers can balance the relentless demand for quarterly pipeline with the growing need for long-term value creation, and talk about how to think about and measure effectiveness.

We’re excited to announce that Michael Cunningham, Marketing Director of Surface for Business at Microsoft, will join us to discuss his long-term approach to driving growth through the partner channel and the factors that led to his program’s success.

We’ll also discuss how operating models need to change to fit modern channels and technologies and ask how data can be used to make the right decision and drive marketing and sales alignment. And to top it all off, we’ll be sharing original research into the mindset of successful B2B marketers.

About The Marketing Practice:

The Marketing Practice (TMP) is a global B2B Marketing Agency founded in 2002 by a former marketing director, Clive McNamara, to be a one-stop-shop for B2B marketing. An integrated agency where clients could get all their services under one roof – from strategy and creative development, to data management and inside sales calling.

We’ve run the Sales & Marketing Forum events for over 10 years, designed exclusively for senior sales and marketing professionals in B2B organizations. The idea is to facilitate an environment for roundtable discussions and peer to peer networking giving attendees the chance to share their thoughts and hear from other guests about the forum’s themes and issues.

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If you are interested in attending our upcoming S&M Forum, please complete the form below or contact Claire Lund on clund@themarketingpractice.com


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