The Marketing PracticePrivacy Policy

The Marketing Practice processes information for our legitimate interests in order to understand who visits our website, who might be interested in the services we offer and to promote these services to existing and potential customers.

 

Information we collect

 

When you complete a web form to register for one of our events or to download an information asset we will ask you for certain information including contact details (name, company name, job title, address, email and telephone number).

 

We will use this data to understand the profile of people who may be interested in us and the marketing services we provide, and to communicate information about future events, our services and marketing intelligence we may offer.

 

From time to time, we may also gather data from networking forums, company websites and other publicly available sources of information in order to identify and communicate with additional people who might be interested in our events, services and marketing intelligence.

 

If you would prefer not to receive such communications, you may opt-out at any time via the unsubscribe button that is included on all of our marketing communications or by contacting us via email or post:

 

privacy@themarketingpractice.com

 

Data Control Group

The Marketing Practice

Old EstateYard

High Street

East Hendred

Oxfordshire

OX12 8JY

 

In addition to the above, we collect information via cookies about how you use our website. You are able to control these cookies via our cookie preference centre. Please see our cookie policy for further information on the cookies used on this site, how we use them and how you can control them.

 

Your rights

 

In addition to your right to withhold or withdraw consent, you have other rights relating to your personal data. One of these is the right to know what information we hold about you. To make a subject access request, please contact us by email or post and we will provide you with a description of what data we hold, why we are holding it and how we came to have the information.

 

You also have the right to request that we delete any information about you. To request that we delete your information, please email or write to us at the above address. We will retain only a shadow record to ensure that your details do not re-enter our systems and this record will not be active.

 

How we look after your information

 

The information we hold is kept in a secure way with appropriate measures taken to protect it from misuse, unauthorised access, loss and inaccuracy. These measures include technical and organisational precautions designed to limit access solely to those who need it and to ensure your data is used only for the purpose for which it was collected.

 

Where we are processing your data in order to provide services to you, we will keep your information for as long as is needed to provide those services and for a reasonable period afterward as is needed by our finance dept. for tax and legal obligations.

 

Where we are processing your information for marketing purposes, we will continue to do so until such a time as you inform us that you wish to be removed from our marketing programmes, after which we will immediately cease processing, keeping only a shadow record to prevent your data from being accidentally re-entered into our marketing activities.

 

For any other queries around our privacy policy and the data we hold about you, please email or write to us at the above address.

Cookie Policy for The Marketing Practice

 

Cookies are tiny text files that are downloaded to your computer when you visit almost any website. Websites use them to perform certain functions (e.g. serve you the right country version of the site), to enhance the user experience (e.g. to remember your preferences), for reporting purposes (e.g. analytics) and for advertising purposes.

 

For more general information on cookies see the Wikipedia article on HTTP Cookies or aboutcookies.org

 

What are the different types of cookies?

 

A cookie can be classified by its lifespan and the domain to which it belongs.

By lifespan, a cookie is either:

  • a session cookie which is erased when the user closes the browser or
  • a persistent cookie which remains on the user’s computer/device for a pre-defined period of time.

The domain to which the cookie belongs can be either:

  • first-party – these are set by the web server of the visited page and share the same domain (in this instance themarketingpractice.com)
  • third-party – stored by a different domain to the visited page’s domain. This can happen when the webpage references a file, such as JavaScript, located outside its domain.

 

How do we use cookies?

 

This website uses both first and third-party cookies. All the cookies on this site can be categorised by the function they perform and according to whether they are first or third-party.

 

The Marketing Practice will not use cookies to collect personally identifiable information about you however, some third-party cookies may do so.

 

We have provided a full list of all the cookies used on this website, their lifespan, domain, function and how to control them in the tables section of this page.

 

 

  • Functional:
    • These cookies allow the site to remember choices in response to actions made by users, such as setting your cookie preferences. We use a mixture of first and third-party cookies. They are not used to track visitors. Please be aware that restricting these cookies may impact on some areas of the website’s functionality.
  • Website Experience:
    • Enabling these first party cookies is not strictly necessary for the website to work but it will provide you with a better browsing experience. You can delete or block these cookies, but if you do that some features of this site may not work as intended.
  • Reporting:
    • Reporting/performance cookies collect information on how users interact with the site. These third-party cookies allow us to measure site usage by collecting and reporting information anonymously. This helps us to continually improve site performance and the user experience.
  • Advertising:
    • These third-party cookies are used by advertising companies to serve ads that are relevant to your interests and/or based on your previous interactions with the ads or website (e.g. remarketing).
    • Cookies may be set by these third parties and used by them to track your online activity and for the purpose of such activity. We have no direct control over the information that is collected by these cookies.
  • Other third parties:
    • These third-party cookies are used to provide you with increased on-site functionality. Here, we are specifically referring to the use of social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work social media sites including; Twitter, Facebook & LinkedIn will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies

 

How to control cookies

 

You can control/restrict what cookies are stored based specifically on your interaction with this website. As soon as your preferences have been set, it will alter which cookies are stored from this website from that point onward. If you want to have all historical data associated with first-party cookies deleted, please contact privacy@themarketingpractice.com. For third party cookies, you will need to contact the individual provider to have historical cookie data deleted.

 

If you restrict, block or delete certain cookies, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

 

To control cookies that this website specifically adds to your visit, you can do so by using the preference centre

 

If you wish to view a cookie’s code, just open your cookie file in your browser and click on a cookie to open it. You’ll see a short string of text and numbers. The numbers are your identification card, which can only be seen by the server that gave you the cookie.

For information on how to do this on the browser of your mobile phone, you will need to refer to your handset manual.

 

Website Experience Cookies
Cookie Cookie Name Example Value Description Expires
Youtube http://www.youtube.com/t/privacy VISITOR_INFO1_LIVE qbCdn-XA8N8 We embed videos from our official YouTube channel. This is a cookie that YouTube sets that measures your bandwidth to determine whether you get the new player interface or the old.

Cookie Type: 3rd Party, Persistent
Expires after eight months
Reporting/Performance Cookies
Cookie Cookie Name Example Value Description Expires
Google Analytics https://support.google.com/analytics/ _ga GA1.2.1443116930.1525790477 Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

Cookie Type: 3rd Party, Persistent
2 years
Google Analytics https://support.google.com/analytics/ _gat 1 This cookie is typically written to the browser on the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits themarketingpractice.com, a new _gat cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to themarketingpractice.com and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. Cookie Type: 3rd Party, Persistent 24 hours from set/update
Google Analytics https://support.google.com/analytics/ _gat 1 This cookie is typically written to the browser on the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits themarketingpractice.com, a new _gat cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to themarketingpractice.com and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. Cookie Type: 3rd Party, Persistent 24 hours from set/update
Google Analytics https://support.google.com/analytics/ _gid GA1.2.1773065054.1525790477 Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

Cookie Type: 3rd Party, Persistent
24 hours
Google Analytics https://support.google.com/analytics/ __utma 93652494.1109686414.1331048746. 1331048746.1331050549.2 This cookie is used to determine unique visitors to our site and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.

Cookie Type: 3rd Party, Persistent
2 years from set/update.
Google Analytics https://support.google.com/analytics/ __utmb 93652494.1.10.1331050549 This cookie is used to establish and continue a user session with themarketingpractice.com. When a user views a page on themarketingpractice.com, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on our site, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on themarketingpractice.com for longer than 30 minutes.

Cookie Type: 3rd Party, Persistent
30 minutes from set/update.
Google Analytics https://support.google.com/analytics/ __utmc 93652494 This cookie is no longer used by the ga.js tracking code to determine session status. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. For backwards compatibility purposes with sites still using the urchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser. However, if you are debugging your site tracking and you use the ga.js tracking code, you should not interpret the existence of this cookie in relation to a new or expired session. Not set
Google Analytics https://support.google.com/analytics/ __utmz 93652494.1331050549.2.2.utmcsr=google|utmccn= (organic) |utmcmd=organic|utmctr= british%20geological%20survey This cookie stores the type of referral used by the visitor to reach our site, whether via a direct method, a referring link, a web site search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within our own site. The cookie is updated with each page view on our site. Cookie Type: 3rd Party, Persistent 6 months from set/update.
Advertising cookies
Cookie Cookie Name Example Value Description Expires
LinkedIn https://www.linkedin.com/legal/cookie-policy lang v=2&lang=en-us Remembers the user's selected language version of a website Session: When user exits browser
LinkedIn https://www.linkedin.com/legal/cookie-table BizoID 554773d3-8863-4303-97af-d31949a5b434 The BizoID cookie stores a unique LinkedIn user ID. Note: The LinkedIn user ID does not contain personally identifiable information.

Cookie Type: 3rd Party, Persistent
6 months
LinkedIn https://www.linkedin.com/legal/cookie-table UserMatchHistory AQKqI3YVm4AkKgAAAWNAMw6oLVnZNZZS_xorXDxH53vulv5-auLTm-yD2gir1SV8iWZSaUoZUhnB This cookie stores the last time cookie IDs were synced with a given authorized network partner and is part of LinkedIn's server-to-server data integration solution.

Cookie Type: 3rd Party, Persistent
6 months
Doubleclick doubleclick.net r/collect ?v=1&aip=1&t=dc&_r=3&tid=UA-5611942-1&cid=524305299.1525795634&jid=1045282957&_gid=554009523.1525795634&gjid=1029314672&_v=j67&z=290415666 Collects data to measure efficiency of viewed or clicked ads and shows targeted ads

Pixel: 3rd Party, Session
Session: When user exits browser
Doubleclick google-analytics.com collect ?v=1&_v=j67&a=934941538&t=pageview&_s=2&dl=https%3A%2F%2Fthemarketingpractice.com%2F&ul=en-us&de=UTF-8&dt=The%20Marketing%20Practice%20%7C%20B2B%20Marketing%20Agency&sd=24-bit&sr=1024x768&vp=997x739&je=0&_u=aEDAAEAB~&jid=&gjid=&cid=524305299.1525795634&tid=UA-5611942-1&_gid=554009523.1525795634&z=213728652 Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.

Pixel: 3rd Party, Session
Session: When user exits browser
Youtube http://www.youtube.com/t/privacy YSC cXuU8almaOA Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

Pixel: 3rd Party, Session
Session: When user exits browser
Youtube PREF f1=50000000 Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites.

Pixel: 3rd Party, Persistent
Session: When user exits browser
LinkedIn https://www.linkedin.com/legal/cookie-table bcookie "v=2&2aec9692-76b2-441f-81f8-0ca844abd785" Used by the social networking service, LinkedIn, for tracking the use of embedded services. This cookie is associated to the Linkedin.com social media button on the website.

Cookie Type: 3rd Party, Persistent
2 years
LinkedIn https://www.linkedin.com/legal/cookie-table bscookie "v=1&201805081441183cbff752-3560-4891-81af-243238cdd3ffAQHPeTWh4aRT8Y9Y5P0gyBPsOzw8PN3d" Used by the social networking service, LinkedIn, for tracking the use of embedded services. This cookie is associated to the Linkedin.com social media button on the website.The same as bcookie but this is a secure browser ID cookie.

Cookie Type: 3rd Party, Persistent
2 years
LinkedIn https://www.linkedin.com/legal/cookie-table lidc "b=OGST04:g=700:u=1:i=1525790477:t=1525876877:s=AQFAP1OXh92R9ccIZ7Ix06Q4ItPYa9qe" Used by the social networking service, LinkedIn, for tracking the use of embedded services. This cookie is associated to the Linkedin.com social media button on the website.

Cookie Type: 3rd Party, Persistent
Session: When user exits browser
Google https://policies.google.com/technologies/types NID NID: 129=kK-1aPRFshHPsYJPMoYFbhmsIHYK6HVIA9viDQ32WJ7Hdv1yFehrLIgyvA9u2GIcb_ZZ-6M6T7Af4b0cAfWZqawwYHuBQ3SKfOBZF4b5RYK1rfKCzCxUVLVlchl02f6n Google uses these cookies to help customise ads on Google properties, like Google Search. For example, they use such cookies to remember your most recent searches, your previous interactions with an advertiser’s ads or search results and your visits to themarketingpractice.com
Cookie Type: 3rd Party, Persistent
6 months
Doubleclick doubleclick.net IDE IDE: AHWqTUmFsQ3U3GOCDDiEeyGqRQV8UhYdannWPTaYHA-UKgBsAdznwsfQb4eTNhv_ This is a cookie used by Doubleclick/Google on non-Google sites used to help customise ads.

Cookie Type: 3rd Party, Persistent
1 year
Other 3rd Party Cookies
Cookie Cookie Name Example Value Description Expires
Addthis Addthis.com uvc 1 This cookie is created and read by AddThis.com, a social sharing service. This cookie is used to make sure the user sees the correct updated count if they share a page

Cookie Type: 3rd Party, Persistent
2 years

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