2019 ITSMA Excellence AwardsServiceNow announced as winners

ServiceNow is honored at ITSMA’s annual awards program, which recognizes marketing innovation and impact with B2B services and solutions.

ITSMA, the leading source for B2B marketers in the connected economy, celebrated ServiceNow’s Global ABM program as one of 21 winners of its 2019 Marketing Excellence Awards on October 15 during its Annual Conference: Marketing Vision 2019, in Cambridge, Massachusetts.

“Amid the challenges of increased competition and market disruption, this year’s award winners demonstrate standout performance in the aspects of strategic marketing that matter most: Driving growth, building competitive advantage, and repositioning for long-term success,” said Dave Munn, President and CEO of ITSMA. “From Account-Based Marketing and executive engagement to sales acceleration and customer success, the 2019 winners highlight the true potential of marketing leadership and execution.”

The 2019 Marketing Excellence Awards focused on seven critical aspects of marketing for B2B services and solutions: Account-Based Marketing; Brand & Reputation; Customer Success; Driving Strategic Growth; Marketing Personalization; Sales Enablement; and Thought Leadership.

The jury, an international group of marketing executives and experts, selected the winners based on
excellence in innovation, program execution, and business results. The awards honor outstanding
marketing performance at two levels: diamond and gold.

ServiceNow was named a gold winner in the Driving Strategic Growth category for their global ABM center of excellence.

For more information about the award winners, visit itsma.com/2019-mea-winners/.

About ServiceNow

ServiceNow (NYSE: NOW) is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital experiences that create great experiences and unlock productivity for employees and the enterprise. For more information, visit: www.servicenow.com.

About The Marketing Practice

With 18 B2B awards, 5 BMA awards, and a client list that includes Xerox, Microsoft, and ServiceNow, The Marketing Practice is a leader in B2B marketing. Founded in the U.K. in 2002 by a former client-side marketing director, it was built around the vision of an agency that was “fanatical about sales-focused marketing that delivers tangible results.”


For more than 25 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships. Learn more at www.itsma.com

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