B2B customer lifecycle marketing guide

STEP-BY-STEP GUIDE

In this short guide, we’ll show you how we think marketing teams could focus resource more effectively when it comes to customer marketing, and we’ll provide pragmatic steps to set you in the right direction.

 

 

Customer Lifecycle marketing – sometimes known as customer or retention marketing – may not be as glamorous as customer acquisition marketing, but it’s becoming increasingly necessary.

 

It impacts on customer churn, customer lifetime value, and satisfaction metrics such as NPS. Just a 5% increase in retention rates can result in an up to 95% increase in profits and can cost five times less than acquisition marketing.

 

Read the guide

 

b2b-customer-lifecycle-marketing-guide

Subscribe to TMP communications

We send out a monthly newsletter in which we share the very best in B2B thinking, and we also run biannual ‘S&M Forum’ events for knowledge-sharing, networking and cocktails. Interested? You can subscribe below for updates…
 

* These fields are required.