The Art of Alignment: What Does Good Brand To Demand Really Look Like?

There’s a lot of talk about aligning ‘brand to demand’ in B2B marketing, but what does it really mean? In our recent webinar our panel discussed bridging the gap between brand, performance media, and sales activation, and its impact on your bottom line.

Our stellar panel featured: 

• Annie Headley, VP Global Marketing at Nutanix

• Carol-Lyn Jardine, VP Growth Marketing at DHI Group

• Steven Shapiro, Founder at DigitalDemanGen

• David Hayes, SVP Strategic Accounts at The Marketing Practice

Catch up on the session to get the insights you need for your 2025 planning and budget justification.